Work
Two companies, twelve years of ecommerce
Six shipped projects across two global stores. Three of them are documented in full: the problem, the constraints, the decisions I had to defend, and what I cannot show here.
01 · Mammut
Flagship case
Loyalty programme, built from zero
TEXTO PROVISIONAL — una línea con el problema de negocio y la decisión central.
02 · HP
Flagship case
A form with 30+ outcomes and one right path
TEXTO PROVISIONAL — la restricción técnica y de negocio, y cómo la resolviste.
Flagship case
Bundles on the product page, A/B tested
TEXTO PROVISIONAL — la hipótesis, qué se midió y qué se aprendió.
Before that
Earlier work
Twelve years across agencies, retailers and in-house teams — mostly ecommerce, mostly international.
Beltá & FrajumarUI/UX Designer · led the design of the company’s new ecommerce platform · 2019 — 2021
The Safety Supply CompanyEcommerce design for one of the UK’s largest PPE retailers · 2017
SilverpointDigital design between Tenerife and London · 2015 — 2016
Cultrix MediaDesign for Norwegian clients · 2013 — 2014
Puntto DigitalFounder · design studio · since 2016